Leverage your website to gain customer trust
Last time, we discussed how to make our website stand out from competitors. We explored the importance of addressing issues clients face, displaying past projects to assure the customer that you are a legitimate and active business, and including offers that they simply cannot resist!
In this post, we are diving into how to gain customers' trust through your website!
Focus on quality
Giving value to customers is so important. Like in the last blog post, we explained how educating prospective clients about your product or service helps them make informed decisions. Supplying customers with the correct information keeps them in the loop on any changes and proves that you are reliable and trustworthy.
Safeguard customers data
Protect and secure your client's data at all costs by utilizing a reliable e-commerce platform for payments and adopting good cybersecurity practices to safeguard your client's data It is essential to educate employees on the proper cybersecurity and privacy measures.
Your website is an excellent place to stand out from competitors by letting customers know how you handle their data.
Get feedback and act on it
Getting clients' feedback is super important to know their estimation of your product or service. People tend to trust customers' testimonials over grand hype schemes without any backing, so sharing positive feedback from clients that have tried your service is another way to gain their trust.
However, it is also essential to act on this feedback. Customers need to know that they can ask for improvement on an issue and get it resolved immediately. Showcasing improvements assures customers that you really care about their experience.
Your website happens to be an excellent place to collect and showcase your feedback from your customers. 
Optimize the look and feel of your website
Optimizing your website frequently by removing dead links, touching upon the look and feel of the site (UX/UI), and making it mobile-friendly gives your client the sense of a professional business.
At Websites for Contractors, we regularly check on the health of our client's websites and promptly correct any issues.
Recap
Leveraging your website to help you gain the trust of your customers is an essential element of success in todays competitive marketplace. Your website must reflect professionalism and attention to detail. Remember to keep customers needs at the forefront and use feedback as a tool for development.
Extra tip: your contact page should include customer reviews that specifically mention their customer service experience!
We specialize in helping contractors like you gain trust from your customers through your website. Text at (919) 771-5715 to discuss your digital needs.