How to stand out from other contractors on the internet
Great! So you have a website and are looking for ways to leverage and gain traction, leaving others with seemingly similar products or service green with envy.
Here are a few tips for smashing competitors and standing out!
Give your visitors something of value by educating them
Posting quality content consistently is an ideal way to inform new and existing clients of your products and services. For example, if most of your existing customers are seasonal, consider educating them about your off-season services.
For new customers, create content about your services, educating them of available benefits. Offer simple tips for do-it-yourself projects.
It will build trust in your brand identity resulting in returning customers that may be open to trying your services.
Address specific pain points that customers often run into
Customers typically run into issues of miscommunication, creeping costs, projects taking longer than expected, or difficulty reaching contractors over the phone.
Addressing these issues on your website by delivering real-time support and including an array of contact options (phone number, email, live chats, and social media accounts) can aid in resolving client queries.
For other customers looking around to solving a general issue, you could start an FAQ page or create videos explaining how a product or service works, which provides a perfect opportunity for your business to stand out by acknowledging common problems and providing solutions upfront.
Provide detailed case studies of projects that you’ve worked on in the past
Most contractors post photos and testimonials, but you could take this a step further by including details of jobs that you have completed to keep your clients informed of your work practices and let people know that you are indeed an expert in your craft.
Ensure that your website is mobile-friendly!
According to the latest data from Internet World Stats, approximately 54% of internet users have mobile devices compared to the 46% that use desktops. This means that just about every other visitor will be viewing your website on their mobile device.
It is more important than ever to ensure that your website is mobile friendly and adopt the practice of testing your website for compatibility with all mobile devices
Include new and exciting offers!
Entice your clients with compelling offers which will encourage them to purchase your product or try your services. Everyone loves a discount and a significant slash in price for a limited time gets clients rushing to buy “while stocks last”! If you made it this far, let us know and we will provide you with a 10% discount 😉
Recap
And there you have it! Let’s go through the list of the best ways to make your website stand out one more time;
- Give your visitors something of value by educating them about products and services.
- Address specific pain points that customers often run into
- Provide detailed case studies of projects that you’ve worked on in the past
- Ensure that your website is mobile-friendly
- Include new and exciting offers
And remember, we offer competitive website maintenance plans, so you don’t have to worry about maintaining your project long-term so that your can focus on your craft! Text Roman at (919) 771-5715 for a free consultation.